What
Everyone wants their site to be found easily in search engine and the way to do this is SEO (search engine optimization). There are many different strategies to approaching SEO. There is no clear cut, absolute way of doing SEO and testing it.
The main features of SEO are:
- Links
- Meta tags
- Content
- Site maps
Why
- Site can be found easily in search engines
- Find files/content relevant to search
- More users when high on search list
- Wide exposure
As to testing SEO, there is really nothing you can do except make the site live and test the rankings in several serach engines. Testing SEO Strategies is a post explaining in a little more detail about testing a live site.
- 5 steps to a perfectly optimized web page posted by Rob Sullivan is a good starting point for performing SEO.
- My guide to SEO and success by Jim Westergren is a good compliation of basic SEO ideas.
- The post Search Engine Optimization lists several posts/articles dealing with SEO and strategies.
- If you want to concentrate on optimizing only for Google then follow their guidelines as closely as possible.
- SEO Consultants provides a directory to SEO companies in several countries. The SEO tips is a short list of links to information relative to SEO and SEM (search engine marketing).
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Response to Web site testing - WHAT, HOW, WHY? discussion.
2 responses so far ↓
1
Leonel
// Nov 29, 2006 at 7:40 am
Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
I have several hundred 600+ inbound links.
I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
There is plenty of content, about 30 articles.
What else can I do? What else should I do to optimize my blog?
2
billys
// Jan 23, 2007 at 8:44 am
Hello! I am Billy Johnson Nice design. Enjoy! Good site! OK. 0n79p7k .
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